Ground Up is a not-just-for-profit business that provides job training to women overcoming adversity in the Portland area. Through the sale of healthy and delicious nut butters, we empower women with the confidence and skills they need to get back on their feet.
We take a holistic approach to empowerment, with an emphasis on mentorship and a program designed to meet each woman where she is at. Our goal is for women to gain confidence and realize their full potential. Women will work with us for 6-9 months and then transition into full-time employment at Portland-area businesses.
The need for this bridge program is great and the statistics are sobering:
A third of Oregon’s single working mothers and their children live below the poverty line
41% of female-headed families with children are in poverty
44% of Oregon households receiving federal food assistance are headed by women
70% of those in poverty are women and children
We believe that it is wiser to teach a woman to fish, than to feed her fish. Rather than fundraising, our energy goes towards producing meaningful, quality products that create jobs and provide a platform for skills training. We’re convinced if you create economic and personal stability in a woman’s life, the trickle down effect to her family and community will be powerful and dramatic.
(Video courtesy of our friends at New Seasons Market!)
This Mission-Driven Company Is Taking Almond Butter To A Whole New Level via MindBodyGreen
The Friday List No. 1 via Alison Wu / Wu Haus
Julie recently returned from Uganda, where she was overseeing production for 31 Bits Designs, a company that employs women overcoming poverty. She developed and implemented an employment training program for women in Uganda, igniting a passion. After witnessing the success of this model of empowerment, she sees the opportunity (and need) to implement a similar program in her home community of Portland. Julie has a degree in Sociology and Business from Whitworth University.
Julie's favorite Ground Up flavor is Coconut Cardamom with Chia Seed—she loves having it on-the-go with banana and apple!
Carolyn has been making and selling nut butters for years to friends and family, perfecting her unique recipe. After developing a passion for nutrition and wellness through dealing with her own health issues, she began to notice a gap in the marketplace for nut butters made with simple ingredients, original flavorings, and without the addition of sugar, peanuts and other additives. Carolyn has a business degree from Babson and experience in online marketing and digital consulting.
Carolyn's favorite Ground Up flavor is Lavender Honey—it's delicious swirled into oatmeal or added to morning smoothies!